Top 10 Software Development Companies in Mohali

Software development is a blend of different tasks like designing, programming, testing, planning, and other things that leads to the development of an app. Several organizations offer these software development services but it is vital to choose the right organizations with different benefits such as agile methodology, efficiency, innovation while offering unique and customized solutions.

From customer services to business and employment services, the software is leading its way in all the sectors. In this tech-savvy and competitive environment, it becomes vital for both small and large businesses to deliver attractive and customized solutions to help organizations reach new heights.

A Quick Overview Of Mohali

Also known as SAS Nagar (Sahibzada Ajit Singh Nagar) is a very well planned city of Punjab. Mohali is now becoming an IT hub providing various job opportunities for talented and experienced individuals. As the growth in IT and technology continues to enhance there are plenty of software development service providers. Everyone tends to develop and brush their skills in highly modernized companies, so let us have a quick overview of the Top IT companies in Mohali:

1. Infosys

Infosys is a global leader in offering next-generation digital services and consultation. It has vast premises with a good reputation among all the IT companies.

It is enabling clients in more than 30 countries and help them to stay ahead of emerging business trends.

Address: 9th Floor, F-9,10 Tower, Landmark Plaza, Plot No. A-40A, Phase-VIII B, Quark City India Pvt. Ltd
Website: https://www.infosys.com/
 

2. Tech Mahindra

Tech Mahindra offers innovative and customer-centric information technology experiences that offer services such as Network Services, Testing Services, CyberSecurity, AI solutions, Data Analytics, Digital Supply chain, and many more.

 

Address: Plot No. 23, SEZ Phase - II Rajiv Gandhi Chandigarh Technology Park
Website: https://www.techmahindra.com/

3. Wipro

Wipro is a leading consultancy and service provider that harnesses the power of robotics, cloud, hyper-automation, and other advanced technologies to make clients adaptable to the digital world. 

Wipro has been serving clients across six continents and discovering new ideas to build a better new future.

Address: Third Floor DLF Building Tower E Chandigarh Technology Park Phase
Website: https://www.wipro.com/

 

4. Net Solutions

Net Solutions have been working since 2000 intending to offer services to clients at better, faster, and cheaper rates. Partnering with Net Solutions is supported by Advanced frameworks, processes, automation, and expertise.

Address: Site No. 15, Phase 1, Rajiv Gandhi Technology Park, Chandigarh
Website: https://www.netsolutions.com/

 

5. Net Gains

Founded in 2004, Net Gains is specialized in helping clients with all their technology and IT needs. They aim to provide perfectly effective and efficient collaborative solutions calling them the pioneers of the digital world.

Address: 3rd Floor, Tower C, DLF Infocity, Rajiv Gandhi Chandigarh, Technology Park,
Website: https://www.netgains.org/

 

6. Kays Harbor Technologies

Whether you are an enterprise or a startup Kays Harbor Technologies offers software solutions and a platform for a rock-solid foundation for your business. They excel in designing and developing user-centered software products that can fuel your business growth.

Address: Plot No. J-7, FCS, Level 3, Rajiv Gandhi Technology Park, Chandigarh
Website: https://kaysharbor.com/
 

7. ToXSL Technologies

Established in 2012, ToXSL is an ISO27001, ISO9001:2015, and NASSCOM certified organization with an employee count of more than 220. ToXSL continues to provide the smartest and innovative solutions to the clients. ToXSL continues to adapt to the changing technologies and environment with critical thinking helping other businesses to leverage new opportunities. Together they work to deliver the right and customized solutions, as per the client's need to overcome the critical challenges.

ToXSL continues its functioning in Android, iOS, and different frameworks making the clients happy for eight years. If you are looking for software development for your organization, you must give a shot to ToXSL.

The company deals in:

1. Mobile App Development

2. Website Development

3. Web Design Services

4. Automation Testing

5. IoT Application Services

6. Artificial Intelligence

7. Digital Marketing

8. ERP Software Development

9. Web Development Framework
    

Address: 2nd Floor, C-127, Phase 8, Industrial Area, Sector 73, Sahibzada Ajit Singh Nagar, Punjab 160071
Website:  https://toxsl.com/

8. Smart Data

Smart data is one of the leading organizations when it comes to business consulting and technology integrations to make the processes easier, secure, and accessible. The consulting and solutions offered focus on the most important industries like healthcare, B2B, B2C, online delivery, and other platforms.

Address: E- 37, Phase-VIII, Industrial Area Mohali, Punjab – 160071, India
Website: https://www.smartdatainc.com/
 

9. WinShuttle

Winshuttle combines enterprise-grade process automation and data capabilities to accelerate your digital transformation efforts. They offer better quality and faster business processes to deliver better business outcomes.

Address: Phase - I, Manimajra, Chandigarh, Haryana 134114
Website: https://www.winshuttle.com/

 

10. NetSmartz

Started in the year 1999, it has been recognized by KPMG and one of the fastest-growing companies. It has got all your IT needs covered offering services like Custom Software Development, Digital Marketing, CRM and ERP solutions, eLearning, and Infrastructure services.

 

Address: Netsmartz House Plot no. 10, Rajiv Gandhi Chandigarh Technology Park
Website: https://netsmartz.com/

How Gamification Benefits your Digital Marketing Services?

Nowadays, every Digital Marketing Services company has a gamification word on the lips. It is recognized as the most emerging technology since 2010 across many industries. But what is it exactly? Gamification does not mean the playing of actual games. It is the technique to extend the principles of playing games into non-gaming contexts like training, recruitment, and learning.

However, it hooks on a simple and effective idea “ If it’s fun, you will perform it better”. These promising features, in turn, forms a perfect workforce that merges with company goals. That’s a reason, Gamification gain popularity among digital marketing business strategies. You can make use of a powerful tool for the user's engagement with your online business. Here’s how you can leverage the attraction of gaming and transform the complete chemistry between your company and its people.

How does Gamification start-off an individual drive?

The motivational researchers' study gives the results that individuals are driven by six fundamental desires that are as follows rewards, self-expression, competition, altruism, achievement, and status. There are various gamification tools are available that design to particularly target each desire. Moreover, this also includes reaching the high levels, purchase virtual goods, the opportunity to earn points, attain special challenges, name on the leader boards and win online competitions.

Do you want to know more about the advantages of Gamification in digital marketing? Let us discover the major benefits of gamification in marketing to perk up your digital marketing services and improve your business outcomes.

Benefit#1 Easily Gather Customer Data

Through gamification, you can obtain valuable customer information and qualifies leads. Moreover, you can optimize your target audience, advertising, and marketing. With the sign -up forms for playing games, you will get important information such as customer name, contact number, residence address and email address. This in order helps the company to monitor user behavior and follow up on promising leads

Benefit#2 Enhance Customer Loyalty & Retention

Customer engagement plays an important role in building brand awareness, gaining more business and customer retention. Gamification acts as a medium that helps to directly interact with potential as well as existing customers. It helps out to increase the frequency of visits, time payout per visit and make your content visible to your visitors. As a result, these factors lead to customer engagement and hence, boost conversion rate. If you offer customer awards for winning quizzes, contests or liking your social media, it will keep them coming back and this builds loyalty.

Benefit#3 Market Research & Customer Feedback Tool

Being a marketer, it is essential for you to stay ahead of your competitors and continuously refine your market prepositions. You can execute this by customer feedback and marketing research. It’s not always an easy task. However, Gamification gives you a more engaging approach. You can utilize sliders, progress bars, ratings, drag, and drop ranking, badges to get user preferences and reviews. By doing so, you can adjust your activities for the benefits of business.

Also Read: Top Reasons of Why You Should Implement Digital Marketing Strategy

The Final Words

So, what are you waiting for? It’s highlighted that gamification has various advantages to your business and is worth taking the time to inbuilt into your website or app and digital marketing services. It does not only make the user experience more enjoyable buy gives you a proper understanding of key business decisions, developments and helps your business to grow.Tap into powerful human emotions in winning and losing and wrap up solutions in creative and entertaining ways.

How Does Visual Graphic Design Impact Your Business Reputation?

Visual Graphic Design has a humongous role to play in a modern and competitive business environment. Marketing has no longer been limited to a piece of content posted in the newspaper. Digital advertisements have gained much popularity in the past few years. Businesses require alluring designs for marketing purposes. It may include brochures, business cards, websites, digital posters, etc. We all know that an impressive logo is a basic requirement for a business to set up its brand identity. Also, there is a need for creative designers to create unique mobile app designs and social media pages for business promotions. We can say that Graphic designing has become an essential part of businesses nowadays.

An attractively designed website or brochure can fetch your customers' attention and make a great impact on them. Impressively designed digital posters can be used to convey important information about your brand. images and graphics leave a longer-lasting impact on the customers than text. From the time of setting up a new business to its promotions, advertisements, and expansion, you cannot ignore the significance of great designs. 

Read to Know - How Does An Attractive Logo Build Your Brand Personality?

Importance of Visual Graphic Design For your Business

 

 

• Enhance Sales: Smartly created graphic design pieces can boost up your sales. Well-designed graphics can convey and appeal to your customers in the most impressive way. Businesses create alluring digital posters to upload on social media. These posters make a huge impact on customers and influence their buying decisions. Customers usually have a mindset that the company with quality designs provides top-notch services.

• Establish Company Name: Graphic designs have great significance in establishing the company's name in the respected market or industry. It is so common that we recognize a brand with its logo. Be it McDonald's or Pizza Hut. We do not need to read the brand name when we see the logo that's because the logo is distinctively designed and easily grabs people's attention. Similarly, your logo or business card can be a trademark for your business if designed well.

• Build a Good Market Reputation: Building a trustable reputation in the market is important to gain your customers' confidence. Graphic designs are an eminent tool to gain trust and goodwill in the industry. If your logo or the other graphical illustrations hold aesthetic value, the customers are likely to get drifted towards your brand. The good designs build their faith in the company's products or services and assure them of superior quality.

• Convey a Brand Message: "Not everything can be said some things are better illustrated." This saying goes well in the industry. A well-designed logo or graphics can easily and strongly convey your brand message. The herbal cosmetics business should include pictures of plants and herbs in its logo to let the people know their brand runs on natural products. The colors used by the designers convey a lot of information about your brand.

• Readability of Content: A proficient graphic designer can increase the readability of the content that is created to grab the attention of the audience. The designers can use different fonts, colors and white spaces to enhance the content. The content can be made more interactive and engaging using attractive designs. 

Also, know the Top UX Design Trends to Watch Out in 2019.

Appealing Visual Graphic Design Can Improve The Customer Engagement

Impressive Visual Graphic Designs can give your business a unique identity and helps you convey your brand message widely. You can even hire a team of graphic designers from a reliable company to get your dream logo designed. Use the graphics in the best way to reach the maximum customers and see your sales rising. A great design finds its way to the customers on its own. All you need to do is to focus on creating impressive graphics and images.

Track Traffic Quality and Boost Conversion With Digital Marketing Services [Infographic]

Are you getting a good spike of traffic from Facebook or any other website or platform? But even after getting 100 to 1000 visitors you are not getting good conversion rate? Many websites have a proper working funnel, fast loading website, great conversion copy, well-functioning sign up, even after seamless operations and the right utilization of Digital Marketing Services the conversion rate is not as expected?

Here come a few assumptions that are the major cause of the problem? Are you tracking the right metrics; click through, newsletter subscription, old sales, etc?

So, start inspecting the problem by beginning from the ground level and marking all the essential fields.

Below are some checkpoints that help you know the problem and in finding the effective solution.

Let’s assume that there are two types of traffic source: one sends thousands of potential visitors with impressive conversion rates while the other sends lots of visitors with the least or no conversion. Thus the quality and source of traffic play a significant role in driving conversion rate. There is a Conversion Rate Optimization (CRO) tool that helps in optimizing and analyze the quality of traffic on the website.

How the process takes place? Get to know about the process in the steps below:

• Automatic Funnel Test

Finteza an analysis tool that helps to discover funnel and attributes traffic and conversions accordingly. Although, many users do not make the right use of the tool and only view where the conversion happen, but to gain the in-depth knowledge from where the visitor reaches the desired page, how the conversion takes place, or where the customer drop-off your websites. The traditional tool is unable to offer the complete information, but with the advanced analysis tool, it is now possible to gain an idea of what percentage visitor enters your website, how many among them contributes conversions while how many drop-offs your website.

With the complete analysis, you would be able to know of what factors leads to the drop-off of the visitors visiting your website.

• Knowing the Best and Worst Performing Campaigns

With the in-depth funnel analysis, it becomes easy to know the campaigns that prove to be worthy. Also, it offers better insight into customers and their profiles. Moreover, it helps in knowing the source from where the traffic is generated and step-by-step journey of the visitor to drop-off and conversion. Thus, it helps you in knowing the perfect reason why the drop-off occurs. 

• Traffic Quality Analysis

What if you are continuously getting poor traffic from the platform on which you are spending a good amount? A good tool helps you in knowing the traffic you are getting from a particular platform. Also, it helps in knowing the quality of traffic like quality vs inferior thus help you gain a better knowledge of on which platform is it worthy to spend upon. 

Website Metrics to Improve Conversion

 

Along with the funnel analysis tool, 8 metrics would help to improve the conversion rate of your website.

• Page View

Setting a website and tieing up with some platform that would help you get traffic is not enough. It is important to know the visitor on each webpage of the website. So whether it is the home page, contact us page, blog page it is essential to know how many people are visiting those pages, the time of their state, the reason of drop-off, etc. If you are having less than 10 visitors on the website, then the time is not too far when you will out of the business.

What to do if you are not getting potential traffic? Well, the simple answer to growing big. Elaborate in every way, bring improvement in the digital marketing strategies, set up bigger social networks, bigger email subscription list, faster load time, and search engine optimization. Combining and putting efforts on these plates will help you in growing the number of potential visitors.

• Mobile Vs Desktop Visitors

Get the complete knowledge of the device from where you are getting the maximum traffic. This will help you know the importance of a mobile responsive website and give you the best reason why should you have a mobile-friendly website.

So if you are creating a new website make sure it uses HTML5 and responsive design, having a website check it different mobile platform and having WordPress site or blog then make use of WPtouch mobile plugins. The major goal is to get conversion and you can achieve it by meeting all the essential needs.

• Page Timings

Page timings depict the time the page takes to load. This is an important aspect that defines the retention of visitors on your website. Websites taking too much time to load are least liked by visitors. The page loading time is thus the important aspect for SEO ranking of the website as per the Google Analytics.

To improve the loading speed keep in check the images. Generally, the size of the photo should be 1000 pixels with no more 100 dpi. Also, avoid using Flash and JavaScript as it takes too much loading time and also is not SEO friendly.

• Traffic Acquisition

It is important to analyze the ways or platform (organic traffic, social, or direct clicks)from which you are getting the right traffic. Knowing this would help you in getting an idea where you need to put more of your efforts. If you are getting good traffic from an organic search that’s great, but if your email marketing is generating only 2% traffic, then it is time to put more efforts in creating a list for sending emails. 

Small list and little efforts do not help you get more conversions. Thus, it is essential to use the right strategy like growing social network, adopting advanced digital marketing services, running a campaign on all the channels and a lot more. Put more emphasis on creating demographic targeted social and web ads. Doing such things will help you get higher conversion.

• New vs Old Visitor

There are two types of visitors: new and returning visitor. You can analyze the visitor by checking their IP address. A new IP address depicts the new customer, while the returning depicts the stronger interest of the visitors towards your services that increase the probability of getting paying customers.

You can draw visitor attention towards your service by developing a strong content marketing and lead nurturing program. Plan the right strategies like sending a newsletter with links of your website, invitation for downloading white papers, etc. Such things give the reason for the visitor to get back to your website.

• Time On-Site

This helps in knowing the time for which the visitor stays on the page. Generally, a well-written blog post or the information on the page made a visitor retain them for a few seconds while the poor quality or incomplete information increases the chance of a switch to another website. This is one of the most important ways that help Google to analyze the quality of the webpage or website.

You can increase the time on the site by posting good content on the website. Do A/B testing on the type of content, add short videos, test your results. This will surely bring potential traffic and the chance of retention on the website.

• Landing Pages

Unlike traditional ways in which the user visit the homepage of the website and navigate different pages, it is now possible to redirect them to the page of interest in a single click. This all is possible because of Email marketing, social sharing, search engines, and referrals. Following the right way of posting information on this platform helps in generating potential traffic in no time.

• Exit Pages

There are some pages from where the user never proceed further, such pages are the exit pages. Sometimes, the exit page is the same as the page they first landed. If this is happening with every other user then it is the time to bring changes to the website. 

Rewrite the copy, modify the graphics, and make thing easy to read and navigate. Reduce the number of steps for the users to avail your services. The tool like OptinMonster helps you in keeping the lead's information before they leave your page.

Conclusion

There are many more metrics on which you can rely upon to track your website. I hope these metrics would help you in improving your digital marketing services and in bringing more opportunities in improving your sales.

Common Mistakes To Avoid While Hiring An Android App Development Company

Are you thinking to take your business to new heights? There is nothing better than launching an Android App for your business. So if the thought of hiring an Android App Development company has crossed your mind, then you must already be in bewilderment for choosing the best from the lot. The Mobile App is a need for every business to expand its territory but not all business owners are familiar with the IT norms. A jewelry store owner may want to launch an app for his business or a restaurant owner wishes to launch his business online.

Entrepreneurs like such tend to make a few common mistakes while selecting the App Development services. These mistakes may seem small but can have a vast impact on your business growth in the long term.

The Mobile App Development market is becoming more and more competitive and the process is too complex that results in very few businesses that get on the right path. The sole reason behind this is that they hire the wrong team to execute their dream project. Some mistakes made at the time of selecting the App Development provider can ruin your business strategies. So, if you want to avoid those mistakes, read the complete blog.

Rea to know Why your Jewelry Business must-have Mobile Application.

Mistakes That Every Entrepreneur Makes While Selecting An App Development Company

 

Not Verifying Credentials: Before you choose the App Development company, clear all the queries that cross your mind. Verify the information they have provided you regarding their company. Run a check on their clientele. Ask them about the experience their developers hold in the field. How many of their apps are already launched on the Play Store or App Store? What features have they implemented in the previously developed apps? Don't just simply believe them but go in-depth to assure that they have worked on the apps they claim.

 Fixing an Amount for the Entire Project: You cannot have an estimate of the changes that you might want to make in your app or the features you want to add during the development process. There can be several alterations or modifications that you might want to do in your app in between the development. If you fix an amount for the complete project, your developer might be reluctant to make any changes or add an extra feature. Consider hiring the developer based on hourly payment and set a milestone for executing the development.

Hiring the Developers Without Interviewing them: One of the most evident mistakes that businesses commit at the time of selecting the development company is not interacting with the developers. Most entrepreneurs pay heed to the company's reputation, their clientele, customers' feedback, etc but what skips their attention is interviewing the development team that is to be working on your app. The skills and expertise of each developer contribute greatly to the success of your app. So, make sure that you interview the developers personally and ask them about their expertise and specializations.

Hiring the Company Without the Assistance of a Technical Expert: If you are not a person related to the technical field or IT domain, then you may fall prey to the deceiving promises of the development company. Before selecting the partner for your App Development, make sure that you get familiar with the technical features. Take assistance from a technical expert to know what would are the technicalities involved in the development process. So that you look somewhat knowledgeable at the time of hiring the team.

Not Paying Attention to Product Life Cycle: Though coding is an integral part of the App Development process. But knowing the future scope and requirements of the project helps the developer plan the project execution in the most appropriate manner. Entrepreneurs usually don't focus on hiring the developer that has an understanding of the product life cycle. This may cause your product to be irrelevant and inefficient in the future. A smart approach towards successful development of end product includes analysis of product lifecycle.

Not Bothering About The Latest Development Trends: When you are opting for the right App Development company to build your dream App, make sure that their work strategies are up to date according to the latest trends. The market trends in the IT industry change very frequently and make the previous trend irrelevant. You must ensure that your App Development company works on the latest technologies and follows the market trends to provide you the most coherent Android App.

Also, know the Top Mobile App Development Trends in 2019.

Choose The Right Android App Development Company For A Successful App

An ideal App Development provider can make a huge difference in the success of your App. The efficiency and regularity of the company are important factors to consider while making a big decision. The success of your business app depends on strong planning and execution. Hiring the wrong android App Development company can impact the way users see your business and the impact your app has on the customers. So make the right decision and consider all the above-mentioned points to hire a potent App Development service provider.

Hire Python Development Services for Mobile App Development [Infographic]

Python is a high-level programming language that plays a vital role in Mobile App Development. The language is used widely because it can easily interface with C/ObjC/Java/Fortran. For this reason, it is used in a wide variety of application domain. Also, the language is easy to learn, understand, interface and simple to implement that makes it favorite among the developers.

The PHP developer should have good knowledge in a variety of frameworks and proficient in offering the best Python Development Services. Most people choose this language because of its simplicity and reliability. Also, it helps the developers to be quick in their operations and offer a great interactive environment.

7 Essential Elements For Effective E-Commerce Website Development

Are you thinking of establishing an e-commerce business? It is then essential to look for the most basic features that are essential to strengthen your presence in the online world. The first and foremost step towards it is looking for the best E-Commerce Website Development. Good and imperative eCommerce web design is very important to attract visitors and to keep them on your website. Along with the design, also it is essential to consider the functionality. Make sure that the website is user-friendly and helps in making the whole purchase process quick, easy, and stress-free. A well-suited and optimized website does a lot in building your brand reputation and in attracting more visitors.

Always get the design and development services by keeping in mind the customer's needs. This will help you in building a highly engaging and imperative website that could generate more leads.

Add caption