Track Traffic Quality and Boost Conversion With Digital Marketing Services [Infographic]

Are you getting a good spike of traffic from Facebook or any other website or platform? But even after getting 100 to 1000 visitors you are not getting good conversion rate? Many websites have a proper working funnel, fast loading website, great conversion copy, well-functioning sign up, even after seamless operations and the right utilization of Digital Marketing Services the conversion rate is not as expected?

Here come a few assumptions that are the major cause of the problem? Are you tracking the right metrics; click through, newsletter subscription, old sales, etc?

So, start inspecting the problem by beginning from the ground level and marking all the essential fields.

Below are some checkpoints that help you know the problem and in finding the effective solution.

Let’s assume that there are two types of traffic source: one sends thousands of potential visitors with impressive conversion rates while the other sends lots of visitors with the least or no conversion. Thus the quality and source of traffic play a significant role in driving conversion rate. There is a Conversion Rate Optimization (CRO) tool that helps in optimizing and analyze the quality of traffic on the website.

How the process takes place? Get to know about the process in the steps below:

• Automatic Funnel Test

Finteza an analysis tool that helps to discover funnel and attributes traffic and conversions accordingly. Although, many users do not make the right use of the tool and only view where the conversion happen, but to gain the in-depth knowledge from where the visitor reaches the desired page, how the conversion takes place, or where the customer drop-off your websites. The traditional tool is unable to offer the complete information, but with the advanced analysis tool, it is now possible to gain an idea of what percentage visitor enters your website, how many among them contributes conversions while how many drop-offs your website.

With the complete analysis, you would be able to know of what factors leads to the drop-off of the visitors visiting your website.

• Knowing the Best and Worst Performing Campaigns

With the in-depth funnel analysis, it becomes easy to know the campaigns that prove to be worthy. Also, it offers better insight into customers and their profiles. Moreover, it helps in knowing the source from where the traffic is generated and step-by-step journey of the visitor to drop-off and conversion. Thus, it helps you in knowing the perfect reason why the drop-off occurs. 

• Traffic Quality Analysis

What if you are continuously getting poor traffic from the platform on which you are spending a good amount? A good tool helps you in knowing the traffic you are getting from a particular platform. Also, it helps in knowing the quality of traffic like quality vs inferior thus help you gain a better knowledge of on which platform is it worthy to spend upon. 

Website Metrics to Improve Conversion

 

Along with the funnel analysis tool, 8 metrics would help to improve the conversion rate of your website.

• Page View

Setting a website and tieing up with some platform that would help you get traffic is not enough. It is important to know the visitor on each webpage of the website. So whether it is the home page, contact us page, blog page it is essential to know how many people are visiting those pages, the time of their state, the reason of drop-off, etc. If you are having less than 10 visitors on the website, then the time is not too far when you will out of the business.

What to do if you are not getting potential traffic? Well, the simple answer to growing big. Elaborate in every way, bring improvement in the digital marketing strategies, set up bigger social networks, bigger email subscription list, faster load time, and search engine optimization. Combining and putting efforts on these plates will help you in growing the number of potential visitors.

• Mobile Vs Desktop Visitors

Get the complete knowledge of the device from where you are getting the maximum traffic. This will help you know the importance of a mobile responsive website and give you the best reason why should you have a mobile-friendly website.

So if you are creating a new website make sure it uses HTML5 and responsive design, having a website check it different mobile platform and having WordPress site or blog then make use of WPtouch mobile plugins. The major goal is to get conversion and you can achieve it by meeting all the essential needs.

• Page Timings

Page timings depict the time the page takes to load. This is an important aspect that defines the retention of visitors on your website. Websites taking too much time to load are least liked by visitors. The page loading time is thus the important aspect for SEO ranking of the website as per the Google Analytics.

To improve the loading speed keep in check the images. Generally, the size of the photo should be 1000 pixels with no more 100 dpi. Also, avoid using Flash and JavaScript as it takes too much loading time and also is not SEO friendly.

• Traffic Acquisition

It is important to analyze the ways or platform (organic traffic, social, or direct clicks)from which you are getting the right traffic. Knowing this would help you in getting an idea where you need to put more of your efforts. If you are getting good traffic from an organic search that’s great, but if your email marketing is generating only 2% traffic, then it is time to put more efforts in creating a list for sending emails. 

Small list and little efforts do not help you get more conversions. Thus, it is essential to use the right strategy like growing social network, adopting advanced digital marketing services, running a campaign on all the channels and a lot more. Put more emphasis on creating demographic targeted social and web ads. Doing such things will help you get higher conversion.

• New vs Old Visitor

There are two types of visitors: new and returning visitor. You can analyze the visitor by checking their IP address. A new IP address depicts the new customer, while the returning depicts the stronger interest of the visitors towards your services that increase the probability of getting paying customers.

You can draw visitor attention towards your service by developing a strong content marketing and lead nurturing program. Plan the right strategies like sending a newsletter with links of your website, invitation for downloading white papers, etc. Such things give the reason for the visitor to get back to your website.

• Time On-Site

This helps in knowing the time for which the visitor stays on the page. Generally, a well-written blog post or the information on the page made a visitor retain them for a few seconds while the poor quality or incomplete information increases the chance of a switch to another website. This is one of the most important ways that help Google to analyze the quality of the webpage or website.

You can increase the time on the site by posting good content on the website. Do A/B testing on the type of content, add short videos, test your results. This will surely bring potential traffic and the chance of retention on the website.

• Landing Pages

Unlike traditional ways in which the user visit the homepage of the website and navigate different pages, it is now possible to redirect them to the page of interest in a single click. This all is possible because of Email marketing, social sharing, search engines, and referrals. Following the right way of posting information on this platform helps in generating potential traffic in no time.

• Exit Pages

There are some pages from where the user never proceed further, such pages are the exit pages. Sometimes, the exit page is the same as the page they first landed. If this is happening with every other user then it is the time to bring changes to the website. 

Rewrite the copy, modify the graphics, and make thing easy to read and navigate. Reduce the number of steps for the users to avail your services. The tool like OptinMonster helps you in keeping the lead's information before they leave your page.

Conclusion

There are many more metrics on which you can rely upon to track your website. I hope these metrics would help you in improving your digital marketing services and in bringing more opportunities in improving your sales.